The business question
Which combination of add-on strategy and platform markup improves profitability without creating an unrealistic demand penalty?
What I looked at
The case tests attachment economics for menu add-ons and compares platform price increases against assumed demand loss, then translates those choices into operating profit and margin.
Key number
Estimated monthly operating profit in the final scenario was about ₹77,004.82, with an operating margin of about 18.03%.
Estimated monthly operating profit in the final scenario was about ₹77,004.82, with an operating margin of about 18.03%.
Recommendation
Use wings as the stronger tested add-on and apply a 10% platform markup under the tested demand assumptions.
Why this matters
A business decision is rarely about maximizing one metric in isolation. The better answer balances unit economics, demand response, operational constraints and downside risk.
Spreadsheet
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